The Deconstruction of Women’s Values in #MeToo on Instagram

This study aims to explain and reflect on the deconstruction of women’s values disseminated through #MeToo on Instagram. This issue tends to be overlooked in previous studies. The findings in this study show that the deconstruction of women’s values disseminated in Instagram is not least done in the context of dominant attitudes, identities, and ideologies labelled on women. The deconstruction is not only influenced by cultural, structural, and spiritual factors, but also oriented towards values that are evaluative, negotiative, and repressive towards the dominant meanings labelled on women.