Sectoral Ego and Data Integration Performance in an Extension Communication Perspective

The study examined how sectoral ego shaped innovation diffusion performance within the Indonesia One Data Forum across ten provinces. Drawing on an extension communication perspective, the study aimed to explain the paradoxical effects of sectoral ego on organisational performance in implementing integrated development data governance. A quantitative descriptive design combined with path coefficient analysis was employed using data collected from March to August 2025 from 415 forum members selected through multistage random sampling. The findings showed that sectoral ego did not uniformly produce negative effects on organisational performance. Conflict and abuse of authority negatively affected quality, efficiency, cooperation, agility, and timeliness, indicating that communication barriers constrained innovation diffusion and collaborative performance. In contrast, non-compliance and distrust positively influenced quality, responsiveness, cooperation, and agility, suggesting the emergence of adaptive leaning and informal coordination within bureaucratic systems. The findings further revealed that high responsiveness was not accompanied by strong cross-sector cooperation, indicating that communication alone was insufficient to support innovation adoption. The study concluded that innovation diffusion depends not only on formal coordination mechanisms but also on behavioural adaptation, trust-building, and collaborative learning. Extension communication therefore provides a useful framework for strengthening collaborative readiness and supporting sustainable data integration initiatives. © 2026, Indian Society of Extension Education. All rights reserved.