Content diversity under a digital regime: a case study of the television broadcasting industry in Indonesia

Rahayu, Rahayu and Pamungkas, Thomas Bambang and Paramastri, Mira Ardhya and Nurmalita, Winda (2024) Content diversity under a digital regime: a case study of the television broadcasting industry in Indonesia. Media Asia. ISSN 01296612

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Abstract

This study explores the impact of digitalization on public space by examining Indonesia’s content diversity after television broadcasting digitalization, which comes late due to challenges posed by competing interests. Content diversity has an important role in fulfilling the public’s rights over information. Broadcasting digitalization can multiply the number of broadcasters which may increase the content diversity. Unfortunately, existing regulations have yet to regulate content diversity clearly. The market structure also remained the same despite digitalization. Thus, this qualitative research aims to empirically assess content diversity by observing television programs in Yogyakarta and Jakarta. This study demonstrates that the broadcast transition to digital has not been proven to encourage content diversity. This is because the concentration of ownership and digital broadcasting networks has an impact on the emergence of similar content with limited type of program variations. Thus, without clear regulations on content diversity and ownership, digital shift cannot change the fundamental structure of the Indonesian broadcasting industry and perpetuate the system dominated by old stakeholders. Recognizing the limited contribution of broadcast digitalization in improving content diversity will contribute to a review of basic rules regarding ownership, business network, and genre-based content production.

Item Type: Article
Additional Information: Library Dosen
Uncontrolled Keywords: analog switch off; digital television; Diversity of content; media ownership; media policy
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Political and Social Sciences > Communication Studies
Depositing User: Sri JUNANDI
Date Deposited: 08 Jan 2025 08:43
Last Modified: 08 Jan 2025 08:43
URI: https://ir.lib.ugm.ac.id/id/eprint/12502

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