Bulk food purchase: The effect of food package waste literacy, a deontic perspective of justice, anticipated emotions, and subjective norms

Purwanto, Bernardinus Maria and Rostiani, Rokhima and Widyaningsih, Yulia Arisnani and Jati, Ignasius Radix A. P. (2023) Bulk food purchase: The effect of food package waste literacy, a deontic perspective of justice, anticipated emotions, and subjective norms. Cogent Business and Management, 10 (2). ISSN 23311975

[thumbnail of Bulk food purchase  The effect of food package waste literacy  a deontic perspective of justice  anticipated emotions  and subjective norms.pdf] Text
Bulk food purchase The effect of food package waste literacy a deontic perspective of justice anticipated emotions and subjective norms.pdf
Restricted to Registered users only

Download (1MB)

Abstract

This study aims to understand the forming mechanism of intention to buy bulk food at a bulk store. We examine the influence of positive and negative anticipated emotions and subjective norms on such intention. Further, we also investigate how anticipated emotions are influenced by a deontic perspective of justice and food package waste literacy. We conducted an online survey involving 301 respondents who had no prior experience of buying bulk food at a bulk store. Utilizing PLS-based structural equation modeling, we found that positive anticipated emotions and subjective norms directly influence intention. Further, we also found food package waste literacy to influence moral outrage, moral responsibility, and moral accountability which then partially influence positive and negative anticipated emotions. These findings contribute to the discussion of the dual mechanism to increase individual intention to buy bulk food at a bulk store. The positive approach suggests that literacy, a deontic perspective of justice, and positive anticipated emotions significantly influence intention. The stricter approach suggests the intensified influence of relevant others directly affects intention. These findings provide further guidance for government to increase environmental, specifically food package waste, literacy and to facilitate a community of practice to promote a positive view of pro-environmental behavior. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

Item Type: Article
Additional Information: Cited by: 1; All Open Access, Gold Open Access, Green Open Access
Uncontrolled Keywords: intention,literacy,deontic justice,anticipated emotions,food package waste,bulk store
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics & Business > Doctoral Program in Accounting, Economics, and Management
Depositing User: Maryatun MARYATUN
Date Deposited: 20 May 2024 04:03
Last Modified: 20 May 2024 04:03
URI: https://ir.lib.ugm.ac.id/id/eprint/1276

Actions (login required)

View Item
View Item