Managing social media in development program of sustainable region

The Centre for Development of Sustainable Region (CDSR) is a collaborative centre of research and development led by Universitas Gadjah Mada. In its first phase of development, this centre comprises seven Indonesian universities and one US university. Two of three targeted outcomes of the CDSR are 1) strengthening institutional environment for research and management in involved higher education institutions and 2) development of sustainable archipelago region. During July 2017 - June 2020 CDSR has conducted more than a hundred activities. As a part of strategic tools in achieving the targets, CDSR systematically manages five social medias to share the news, research and activities using Facebook, Instagram, Twitter, YouTube and Website. This paper explains strategy to manage the social media platforms. Besides to share information and activities, social media is also managed as a tool to engage with people and institutions outside CDSR. During period started from February 2018 to June 2020 CDSR conducted intensive monitoring and evaluation on performance of CDSR information in the social media. The impression gained from Facebook, Twitter, Instagram, YouTube and Website are 90,387, 210,013, 45,454, 15,264 and 7,581 respectively. These impressions provide important information to evaluate continuous improvement in the program to develop sustainable archipelago region.