Value chain analysis of batik wood craft in Bobung tourism village

Bobung Tourism Village is one of the tourism villages in Gunung Kidul Regency which has batik wood craft as its unique products. Batik wood craft originated from the existence of innovation in wood masks which were used as one of the properties of mask dance as a local culture of Bobung. Batik wood craft is growing and need to improve the competitiveness to keep the existance in the market. The aim of this research is to find out the actors involved from the beginning of the process to the marketing activities presented through the value chain. This study used primary data obtained through structured interviews with 18 studio owners in Bobung which analyzed using descriptive analysis. The results showed that the actors involved in the wooden batik craft of Bobung Tourism Village were suppliers of raw materials, distributors of raw materials, wood batik industry players, product collectors and retail traders. The existence of differences in the value chains in some wooden batik studios has an impact on differences in the way of marketing products which also affect the pattern of distribution of batik wood commodities and turnover obtained by craftsmen.