Communication accommodation strategies in TikTok: A study of bilingual interaction between Indonesian and Russian speakers in @Bagus Istri Shine Rusia

The existence of social media makes the boundaries of time and space disappear. This phenomenon has led to the emergence of many people who are able to master more than one language as tool of communication, known as bilingualism, through language contact. This language contact phenomenon is evident in social media content, particularly on TikTok. Based on the phenomenon of language contact on TikTok, his study aims to explore how bilingual Indonesian-Russian speakers on TikTok employ communication accommodation strategies when interacting with native Indonesian speakers. This makes the study focusing on social media as a platform for language accommodation. This qualitative research applies a way of working that involves three strategic steps, namely collecting data, analysing data by identifying linguistic features using utterance analysis, and presenting the results of data analysis. The data used in this study amounted to 6 (six) videos obtained from the TikTok account @Bagus Istri Shine Rusia. This study concludes that @Bagus Istri Shine Rusia tends to use a communication accommodation strategy in the form of convergence like using English as more prestige language, with occasional use of divergence such as using slangs and non-formal form of the language. This shows that @Bagus Istri Shine Rusia in each video content tries to be similar and the same as the interlocutor and the audience. This research is beneficial to understand how bilinguals accommodate their communication with interlocutors of other languages.