VARIETY LANGUAGES AT TRADITIONAL MARKET, INDONESIA

The language of the sellers has its own uniqueness. This can be seen when the sellers offers herbal medicine namely Bakul Jamu Gendhong. Bakul Jamu Gendhong uses a variety of languages to lure buyers to happily buy herbs without feeling forced. Based on this, the focus of this research is the variety of Bakul Jamu Gendhong languages. This research is a sociolinguistic studies with qualitative descriptive method. The research data is in the form of a bakul jamu gendhong speeches at the Magetan traditional Market, Indonesia. The results of the study 1) found two varieties of language, namely the variety of transactions and the variety of speech levels (unggah-ungguh) in Javanese.