Value change analysis of batik woodcraft in Krebet Tourism Village

Krebet Village is one of the villages located in Bantul Regency, D.I Yogyakarta. As one of the centers of wooden batik industry, Krebet Tourism Village is not only a tourist destination but also has wooden batik products that become the leading commodity of the village. The profession as a wooden batik industry craftsman in Krebet Tourism Village becomes the main livelihood for most of the villagers even extends to the surrounding villages. Wooden batik production activities performed by craftsmen from the manufacture to marketing of wood batik, where the way this product marketing varies between craftsmen one and the other. This study aims to analyze the value chain activities and identify marketing distribution of wooden batik products from Krebet Tourism Village. The analysis used descriptive analysis from structured interview data to 46 wooden batik business owners in Krebet Tourism Village. The results show that the actors involved in the value chain are raw material suppliers, raw material distributors, wooden batik industries, product distributors and retailers. Differences in the value chain in some wooden batik workshops have an impact on the different ways of product marketing which further contributes to the pattern of distribution of wooden batik commodity and earnings turnover. © The Authors, published by EDP Sciences, 2019.