Intensity, Purposes and Drivers of Digital Technologies Adoption: Lessons from Shallot Farmers at Various Agroecological Zones in Yogyakarta Province, Indonesia

This study examines how shallot farmers in different agroecological zones in Yogyakarta Province perceive digital technologies and what drives their adoption. Yogyakarta, Indonesia’s most digitally literate province, was selected for the study. 316 shallot farmers were randomly selected from lowland, highland, and coastal agroecological zones. Data analysis included descriptive statistics and binary logistic regression. Researchers found that farmers in different agroecological zones use smartphones and mobile apps (search engines and social media) more to get pricing information and learn better growing practices. Younger farmers with more education and training are better able to embrace digital technology than older farmers with less education and training. These findings suggest that demographic socio-economically relevant digital technology training courses might motivate farmers to employ digital technologies in their agricultural activities from production to selling. © 2025 by the authors. Licensee ResearchersLinks Ltd, England, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/)