Farmers' Perception for Customized Sugarcane Fertilizer in Daerah Istimewa Yogyakarta

Sugarcane is one of the plantation crops with management objectives for plantation businesses, both small-scale and industrial. Daerah Istimewa Yogyakarta is one of the sugarcane-producing areas and sugar suppliers. The area of sugarcane plantations and productivity in Daerah Istimewa of Yogyakarta have decreased. Customized sugarcane fertilizer is an inorganic fertilizer based on the development of NPK fertilizer and other nutrients. This research aims to measure the level of farmers' perception for customized sugarcane fertilizer in Daerah Istimewa Yogyakarta. The research was conducted in Sleman, Kulon Progo, Bantul, and Gunung Kidul. Sampling was carried out on 40 sugarcane farmers using the quota sampling method. Farmers' perception for customized sugarcane fertilizer was analyzed using 5 characteristics innovation, such as relative advantage, compatibility, uncomplexity, trialability, and observability. Farmers' perception was measured by using a likert scale. The results showed that farmers' perception of relative advantage, compatibility, uncomplexity, and observability for customized sugarcane fertilizer in Daerah Istimewa Yogyakarta are higher. Meanwhile, farmers' perception of trialability for customized sugarcane fertilizer in Daerah Istimewa Yogyakarta is lower. © Published under licence by IOP Publishing Ltd.