Consumer purchasing behavior: An empirical study of livestock products food

Muzayyanah, M.A.U. and Syahlani, S.P. and Dewi, N.H.U. and Wahyuni, E. (2021) Consumer purchasing behavior: An empirical study of livestock products food. In: The International Conference on Smart and Innovative Agriculture, 4-5 November 2020, Yogyakarta.

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Abstract

Food consumption is not only measured by the quantity consumed but also by how consumers make decisions in purchasing food. This article studies consumer purchasing behavior in association with socio economics determinants with respect to selected livestock products foods. In this study, the primary data were collected by the structured questionnaire and conducted to 366 households' respondent. Simple statistical analysis such as descriptive statistical analysis, frequency distribution, cross tabulation, and analysis of variance analysis was used to assess socio-demographic factor and the consumers' purchasing decision for beef, chicken, and egg products. Results indicate that a higher income and educational level of consumers influences their decisions on expensive food such as beef while gender and education seems to have no significant impact on common food such as chicken and egg which are most frequently purchased from nearby markets even for chicken with delivery service are preferred by the respondent © Published under licence by IOP Publishing Ltd.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Cited by: 1; All Open Access, Gold Open Access
Uncontrolled Keywords: Agriculture; Animals; Food supply; Meats; Purchasing; Sales; Statistical methods; Consumer purchasing behaviors; Delivery service; Educational levels; Empirical studies; Food consumption; Frequency distributions; Purchasing decisions; Socio-demographic factors; Consumer behavior
Subjects: S Agriculture > SF Animal culture
Divisions: Faculty of Animal Sciences > Department of Livestock Socio-Economics
Depositing User: Sri JUNANDI
Date Deposited: 02 Oct 2024 01:04
Last Modified: 02 Oct 2024 01:04
URI: https://ir.lib.ugm.ac.id/id/eprint/4143

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