The Role of Environment in Responding to Halal Skincare Products in Indonesia

Environmental conditions become one of the problems that must be considered and a solution sought. One of the causes is due to human activities in producing and consuming cosmetics industrial products, such as skincare. The study of the environment has not been much explored to what extent halal skincare products care about this issue. The purpose of this paper is to complement the lack of previous studies in discussing user perceptions related to the position of the contribution of halal skincare to environmental concerns whether it is underdeveloped or has developed ideally. The research used a quantitative descriptive method. It was conducted by distributing questionnaires to students conducting studies at universities in the city of Bengkulu, with instruments related to the demographic of respondents and their perceptions about environmental concern through halal skincare products that include content, cover, and campaign. The results show that the percentage of halal skincare content reaches 77, cover reaches 59, and campaigns reach 76 from the ideal condition for environmental concern. © Published under licence by IOP Publishing Ltd.