Consumer preference of processed food products: Study on livestock products

Food processing of livestock products such as meat and milk develops along with the development of the food processing industry. These foods include frozen, pasteurized, fried, condensed, dried, and canned food. This study aims to analyse the consumer preferences and the influence factor of processed food products. Primary data were collected from 360 sampled consumers. This study clearly indicates that 50 percent of respondents preferred processed food products. Nearly one-third of samples respondent (34.2) all purchased of processed food products on once a week. Majority respondent was purchasing processed meat food because of quality (43.6) tasted/preference (59.3), price (27.6), and following by brand and easy availability. And these situations were also similar patterns with processed food from dairy product. Almost all selected consumer factor characteristics shown significantly related to purchasing milk processed products, while only income is the majority of meat processed food. The results of this study indicate that the food processing industry of livestock products has great opportunities along with the interests and preferences of a consumer.