Potential and Opportunities for Commercial Stingray Leather Business Development at Micro-Small Scale; POTENSI DAN PELUANG PENGEMBANGAN USAHA PRODUK KREATIF KULIT IKAN PARI KOMERSIAL SKALA MIKRO-KECIL

Stingray skin can be processed into high value commercial products because it has beautiful pearls on the surface. The research objective was to assess the added value, consumer preferences and the financial feasibility of a commercial stingray leather product business. The research data were analyzed using quantitative and descriptive methods. The added value was analysed using the concept of raw material and final product prices while the consumer preference was analysed using a pref-erence approach with the attributes of the model, price and product color; feasibility analysis using indicators of income, R/C Ratio, PBP and BEP in micro-small businesses Fanri Collection Yogyakarta. Whitespotted whipray and thorn stingray skin products were processed into main products (W/P wallet type 3-in-1 and type 2-in-1) and derivative products (key chains and pearl/beaded bracelets) which are used for value added analysis. The added value of whitespotted whipray was IDR 920,000 (1,249.9) and thorn stingray skin was IDR 955,000 (816.7). Consumers preferred leather products in maroon to bright reds color, browns and moss green and were interested in buying products based on model and price. Fanri Collection's income was IDR 134,113,500 per year; value R/C ratio>1.0 (feasible); PBP value for a period of 1 year, 7 months and 7 days; the BEP value is IDR 309,775,383 or sales of 1,936 items per year. The products that consumers are most interested in were key chain and wallet with 3-in-1 type for W/P (woman and man). © 2021, IPB University Department of Aquatic Product Technology. All rights reserved.