Future strategies for tourism destination management: post COVID-19 lessons observed from Borobudur, Indonesia

Yusuf, Mohamad and Damanik, Janianton (2024) Future strategies for tourism destination management: post COVID-19 lessons observed from Borobudur, Indonesia. Journal of Tourism Futures, 10 (1). pp. 68-74. ISSN 20555911

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Abstract

Purpose: The purpose of this viewpoint paper is to show practical post COVID-19 observations as lessons for the future of tourism destination management and help inspire the tourism industry and academic community. Design/methodology/approach: This paper is based on observations by, and discussions among, both international and Indonesian tourism experts and relate to the case of the famous UNESCO World heritage site, the Borobudur temple, in Indonesia. Findings: As a result, the authors observed the following measures that have been taken by the local authorities; setting limits to the amount of visitors, increase the visitor area, provide guided tours only, work with price mechanism, mitigate the physical impacts of visits and involve the local community in the value chain. The paper shows that the COVID pandemic has unintentionally created urgency and an opportunity for the local authorities to deal with already ongoing and structural overtourism related issues. This demonstrated that a lockdown was needed to get out of a lock-in. Originality/value: This paper fits in the ongoing debate on the effects of COVID-19 pandemic on the tourism sector. As it provides a practical case, the values of this paper lie in bridging the gap between conceptual contributions to the debate and practical observations. Also many links with the continuation of the overtourism debate are made.

Item Type: Article
Uncontrolled Keywords: COVID-19; Future policy; Overtourism; Post-pandemic tourism; Tourism management; UNESCO World Heritage
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Faculty of Cultural Sciences > Tourism Department
Depositing User: OKTAVIANA DWI P
Date Deposited: 12 Sep 2024 03:12
Last Modified: 12 Sep 2024 03:12
URI: https://ir.lib.ugm.ac.id/id/eprint/6845

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