Monetising User Participation, Content and Expertise: Sources of Income for Indonesia’s Digital News Media

Parahita, Gilang Desti and Pamungkas, Naga (2023) Monetising User Participation, Content and Expertise: Sources of Income for Indonesia’s Digital News Media. Jurnal Komunikasi: Malaysian Journal of Communication, 39 (1). 107 – 124. ISSN 2289151X

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Abstract

The global news media industry is still looking for a sustainable business model. The digitalisation of the media has forced the global press industry to seek compensation for lost revenue traditionally derived from advertising. A similar phenomenon is also occurring in a Global South country, Indonesia. With many social media users and thousands of startups, the opportunity to benefit comes from two channels: monetising user participation and content. What is the current position of conglomerate and digitally native news media on the two options? How are websites and social media used by both media to support these two sources of income? The research applied two methods, website content analysis and social media analysis, to see revenue channels, web functions, user participation on the web, and social media functions. In addition, we interviewed eight informants from eight media. This research finds that digital news media conglomerates and Indonesian startups earn profits through similar channels, such as monetising user participation and content and their expertise. However, slightly different from established digital media, digital native media companies expand their revenue stream by monetising their expertise, for example, by offering market research and data analysis. Digital news media with a niche market of readers will most likely offer their expertise. © 2023, Penerbit Universiti Kebangsaan Malaysia. All rights reserved.

Item Type: Article
Additional Information: Cited by: 1; All Open Access, Bronze Open Access
Uncontrolled Keywords: Media business model, digital news media, paywall, user participation, user-generated content.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Political and Social Sciences > Communication Studies
Depositing User: Yuli Hesti Wahyuningsih
Date Deposited: 17 Sep 2024 02:42
Last Modified: 17 Sep 2024 02:42
URI: https://ir.lib.ugm.ac.id/id/eprint/7073

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