The emerging of dynamic capabilities for socially responsible operations and innovation development in the covid-19 pandemic situation

Attention to sustainability is important, along with the increasing pressure in organizations for sustainability programs. On its development, a number of researchers in the academic community argue on the understanding why and how corporations integrate the Triple Bottom Line (TBL) which includes social, environmental and economic performance. The COVID-19 pandemic situation encourages companies to play a role in sustainable development. Socially responsible is a part of social responsibility activities referring to the business responsiveness to society. Socially responsible operations is a form of Corporate Social Responsibility (CSR) activities. On the other hand, the researchers argue that business organizations are the source of important innovation, has social responsibility to direct public issues related to sustainability, where responsible innovation has a contribution to sustainable development. The aim of this study is to fill the literature gap by building a conceptual framework of socially responsible operation and socially responsible innovation during the COVID-19 pandemic. Another thing is also proposed the role of dynamic capabilities for sustainability. Dynamic capabilities are attractive because of their potential to improve the performance of organizational outcomes. Dynamic capabilities in this case include dynamic managerial capability and dynamic innovation capability in the efforts to develop company sustainability. © IEOM Society International.