Characteristics and Response of Tourists in Central Java (Case Study of Flower Garden Development Plans in Semarang)

Semarang has a topography ranges from 500-2,000 above sea level and is surrounded by mountains with a relatively cold climate in several locations. This background is to attract for investors to develop nature-based tourism objects, one of which is a flower garden. It was necessary to conduct a preliminary study of the characteristics and responses of tourists in tourist attractions in Central Java. The research was conducted in 2018 in 3 tourist locations in Central Java, namely Borobudur, Kyai Langgeng Park, and Umbul Sidomukti. The respondents in this study were 100 people. The results showed that majority tourist (56) wished to tour in groups with a total of 3-16 people in one group and chose to design their trip without the assistance of a travel agency (81). The ability of tourists to pay for ticket-passs is Rp 36,345 - Rp 99,851 for a trip and tickets for the unit are Rp 9,880 - Rp. 63,052. Tourists also can pay for food prices from the range of IDR 16,240-IDR 46,200 and IDR 7,520-IDR 18,100. The results are relevant as one of the references for investors and the government in managing tourism objects in Central Java. © Published under licence by IOP Publishing Ltd.