3. Micro-celebrity participation and risk communication in indonesia a content analysis of @dr.tirta and @rachelvennya instagram posts during the covid-19 pandemic

Information dissemination in the media, specifically social media, is one of the critical channels of information related to the COVID-19 outbreak sought by the public. The information presented has been related to accurate and reliable situation reports and false information in various forms, not only text-based but also audio and visual. The chaos of data, coupled with a central response that seemed unprepared, shaped the Indonesian communitys percep-tions of the COVID-19 outbreak. This fact related to the massive number of internet users in Indonesia is one aspect of the governments decision, in this case BNPB (Badan Nasional Penanggulangan Bencana; officially National Disaster Management Authority), to engage strong social media influencers. The government collaborated with some influencers to enable public engage-ment through online social media platforms in the context of COVID-19two of them being @dr.tirta and @rachelvennya. The platforms also gained more visibility after being appointed COVID-19 influencers. They updated information about COVID-19 on their social media accounts with picture posts and Instagram stories, either individually or in collaboration with others. This study aims to analyse the practice of the Indonesian governments agency using micro-celebrity to deploy a risk communication frame and the delivery of the message by a celebrated person. © 2020 Elsevier B.V., All rights reserved.