Struggle for power in tourism supply chain management at Goa Pindul Karst area, Indonesia

The rapid development of tourism villages in the Special Region of Yogyakarta, Indonesia, represents the transformation of villages into modern villages. Bejiharjo Village, one of tourism villages in Indonesia, seeks to implement tourism industrialization by improving the village competitive advantages despite the traditional community life. One of the strategies of the tourism village in improving its competitiveness is the implementation of effective Tourism Supply Chain Management (TSCM). Tourism Groups (pokdarwis) of Dewa Bejo have been appointed by Bejiharjo Village Government to manage the village tourism destination by implementing the strategy. However, the implementation faced some obstacles due to the struggle of power involving the tourism groups which compete to obtain control over the management of Goa Pindul Karst Area. The main issues addressed in this research are the way the struggle for power among the groups becomes an obstacle in supply chain management and the possible solutions for such a problem. The ethnographic research employed observations and in-depth interviews with 11 tourism groups and the village government. The findings reveal that the struggle for power among the groups has become the main obstacle in the optimization of tourism supply chain management. The role of the government and the involvement of various parties are needed for addressing and overcoming the struggle for power so that more effective supply chain management can be realized for improving tourism. © 2019, Blue Eyes Intelligence Engineering and Sciences Publication. All rights reserved.