Kansei engineering approach for developing electric motorcycle

Electric vehicles are considered as one of the solutions to reduce vehicle emissions into the environment. However, the enthusiasts' number of the electric motorcycle is relatively low. In order to escalate product and competitive value in the market, the design elements of the electric motorcycle have to develop. The aim of this research is to design an electric motorcycle that appropriates with user needs and desires by utilizing Kansei engineering approach. This study involved 212 respondents for the semantic differential I and 204 respondents for the semantic differential II. The results of this study were 14 pairs of Kansei words, which were used to evaluate 11 sample designs where there were 5 items and 14 design categories. The design specifications of the most dominant electric motorcycle were a design with angled seat, type 1 of front hood, 2 slots for luggage box, type 3 of headlight, and type 2 of body hood.