Unleashing the Power of Digital Farming: Local Young Farmers’ Perspectives on Sustainable Value Creation

Irawan, Norbertus Citra and Irham, Irham and Mulyo, Jangkung Handoyo and Suryantini, Any (2023) Unleashing the Power of Digital Farming: Local Young Farmers’ Perspectives on Sustainable Value Creation. Agraris, 9 (2). pp. 316-333. ISSN 2407814X

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Abstract

A new challenge has emerged: how to implement innovations in agriculture? The expansion of digital technology has created new opportunities within the agricultural sector, particularly for young farmers, enabling the integration of information and communication technology into digital farming. Employing innovation diffusion theory, this study seeks to ascertain how young farmers perceive the integration of digital technology into various aspects of farming and how these views influence the formation of sustainable value creation. The study area was determined purposively, and this research utilized the case study method by interviewing 80 respondents. The data were analyzed using structural equations and partial least squares models. Using the innovation diffusion theory, the results unveiled that knowledge, persuasion, decision, implementation, and confirmation from young farmers significantly and positively affected the sustainable value creation.

Item Type: Article
Additional Information: Cited by: 0; All Open Access, Gold Open Access
Uncontrolled Keywords: Digital farming; Innovation diffusion theory; Persuasion problem; Technology adoption; Young farmer
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture > Department of Social Agricultural Economics
Depositing User: Laili Hidayah Hidayah
Date Deposited: 28 Aug 2024 01:23
Last Modified: 28 Aug 2024 01:23
URI: https://ir.lib.ugm.ac.id/id/eprint/3263

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