Local Community Readiness to Implement Smart Tourism Destination in Yogyakarta, Indonesia

Ambarwati, S.D.A. and Effendi, M.I. and Pandangwati, S.T. (2024) Local Community Readiness to Implement Smart Tourism Destination in Yogyakarta, Indonesia. In: Artificial Intelligence and Transforming Digital Marketing. https://link.springer.com/chapter/10.1007/978-3-031-35828-9_37, 487 . Springer Science and Business Media Deutschland GmbH, https://link.springer.com/chapter/10.1007/978-3-031-35828-9_37, pp. 425-436.

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Abstract

Local economic development for relatively long period of time. Tourism also allows rapid recovery of local economy after COVID-19 outbreak. Amongst different kinds of approaches for tourism development, smart tourism destination (STD) has been widely believed as an excellent approach to rapidly recover tourism sector during post-pandemic. STD concept also allows improvement of adaptive capacity that is critical to anticipate any future disturbances including the unpredicted ones. However, a question remains regarding the readiness of local communities for implementing STD. Therefore, this research aims to address this gap by examining the readiness of managers of community-based tourism in the Special Region of Yogyakarta province, Indonesia. An online survey was conducted to collect data from various community-based tourism destinations located in this region. Data were analyzed using descriptive statistics to measure the overall readiness of community-based tourism to implement STD. For triangulation purpose, interviews were conducted to complement the online survey. © The Author(s), under exclusive license to Springer Nature Switzerland AG. 2024.

Item Type: Book Section
Additional Information: cited By 0
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HV Social pathology. Social and public welfare
Depositing User: Arif Surachman
Date Deposited: 25 Jun 2024 01:11
Last Modified: 25 Jun 2024 01:11
URI: https://ir.lib.ugm.ac.id/id/eprint/38

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