Consumption and Preference of Tropical Vegetables in the Special Region of Yogyakarta

Hardyastuti, S. and Perwitasari, H. (2021) Consumption and Preference of Tropical Vegetables in the Special Region of Yogyakarta. In: The 1st International Conference and Exhibition on Industrial Agriculture "Managing Crisis in Industrial Agriculture: Way Forward", 3 Desember 2020, Yogyakarta.

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Abstract

Tropical vegetables are essential food sources for health. However, the consumption of vegetables in the Special Region of Yogyakarta is yet relatively low. Meanwhile, the Special Region of Yogyakarta has the potential to supply vegetable commodities. The research objective is to determine the consumption and consumer preference of the attributes of tropical vegetables. The sample of research locations were purposively selected, i.e., Colombo Market, Kranggan Market, Niten Market, Playen Market, Mirota Kampus, Superindo, and the Agrotechnology Innovation Center (PIAT UGM). The number of respondents was determined by accidental sampling with the survey of 115 respondents. Consumption of tropical vegetables is analyzed descriptively, and consumer preferences are analyzed using the Fishbein analysis. The results showed that the highest to the lowest order of tropical vegetable consumption were purple eggplant, long beans, cucumber, tomato, and chili. In addition, attributes from the preferences of tropical vegetable consumers include freshness, hygiene, convenience, benefits, color, packaging, size, taste, organic, label, and texture. The order of preference for tropical vegetables includes tomatoes, long beans, purple eggplants, chili, and cucumbers. © Published under licence by IOP Publishing Ltd.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Cited by: 1; All Open Access, Gold Open Access
Uncontrolled Keywords: Commerce; Fruits; Surveys; Textures; Tropics; Consumer preferences; Food sources; Innovation centers; Research objectives; Vegetables
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture > Department of Social Agricultural Economics
Depositing User: Sri JUNANDI
Date Deposited: 30 Sep 2024 07:40
Last Modified: 30 Sep 2024 07:40
URI: https://ir.lib.ugm.ac.id/id/eprint/4230

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