Consumers' & producers' perceptions of Wonogiri cashews, a-potential geographical indication snack

Setiyono, R. and Sukartiko, A.C. and Supartono, W. (2021) Consumers' & producers' perceptions of Wonogiri cashews, a-potential geographical indication snack. In: IOP Conference Series: Earth and Environmental Science.

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Abstract

This study aims to analyze consumers' and producers' perceptions of Wonogiri cashew nut, a-potential geographical indication snack. The information used in this study was obtained from surveys carried out on 191 consumers and 61 producers of Wonogiri cashew nut. Descriptive research and cluster analysis were used to analyze consumers' and producers' perception and their characteristics. The result suggests that product differentiation was the most determined consumers' choice, whereas consumer trust was the most determined producers' choice to produce geographically indicated cashew nut. Two segments were observed for both consumers and producers, each with considerably different perceptions towards Wonogiri cashew nut, a potential geographical indication snack. Consumer education and monthly income enable the two segments of consumers to be differentiated. In comparison, producers' age, years of work experience, and education level allowed the two segments to be distinguished. © Published under licence by IOP Publishing Ltd.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Cited by: 0; All Open Access, Gold Open Access
Uncontrolled Keywords: Cluster analysis; Cashew nut; Consumer education; Product differentiation; Work experience; Agriculture
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agricultural Technology > Agro-Industrial Technology
Depositing User: Sri JUNANDI
Date Deposited: 30 Sep 2024 04:18
Last Modified: 30 Sep 2024 04:18
URI: https://ir.lib.ugm.ac.id/id/eprint/4276

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