Riswara, E. P. and Wagiman, Wagiman and Purwadi, D. (2021) The strategy of increasing customer satisfaction of coffee shop in Yogyakarta through GAP Analysis. In: 3rd International Conference on Food Science and Engineering.
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Abstract
Yogyakarta as a city of tourism and education mostly has young people as potential coffee customers. Furthermore, service needs, which lead to customer satisfaction are determined through the diversity of young people and coffee shops. Meanwhile, customer satisfaction is analytically based on five dimensions of service quality, which are important for improving and innovating strategies to increase satisfaction. Therefore, this study aims to describe the quality of coffee shop services, measure the gap between their perception and expectation, and formulate a business strategy to increase customer satisfaction. To achieve this, the survey approach was adopted, which relies on secondary and primary data from the dissemination of questionnaires to different coffee shops. Furthermore, five-dimensional service quality was elaborated to achieve an improved strategy of customer satisfaction.
Item Type: | Conference or Workshop Item (Paper) |
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Additional Information: | LIbrary Dosen |
Uncontrolled Keywords: | Customer satisfaction, coffee shop, gap analysis, important performance analysis |
Subjects: | T Technology > TJ Mechanical engineering and machinery > Agricultural machinery. Farm machinery |
Divisions: | Faculty of Agricultural Technology > Agro-Industrial Technology |
Depositing User: | Sri JUNANDI |
Date Deposited: | 07 Oct 2024 03:44 |
Last Modified: | 07 Oct 2024 03:44 |
URI: | https://ir.lib.ugm.ac.id/id/eprint/5142 |