Economic Valuation of Kebun Buah Mangunan at Sub-district Dlingo, Bantul

Agro-tourism is related to tourism in the agriculture sector that has distinctive characteristics as one that managed in Subdistrict Dlingo in Bantul named Kebun Buah Mangunanthat attracts tourists and travelers both from locals and outside the region of Yogyakarta. This research aims to determine the average value of the Willingness to Pay (WTP) of tourists who visited the Kebun Buah Mangunan, the factors that influence the WTP, and the value of consumer surplus. The primary method used in this study is the quantitative analysis, while the technique in determining the location of research with a purposive sampling method and the sampling method is the accidental sampling. The primary data was collected from 51 respondents of tourists who had and are visiting the Kebun Buah Mangunan. The data was collected through observation, interviews, notes, and google form questionnaires. The Contingent Valuation Method (CVM) and OLS multiple linear regression analysis is used to determine the average WTP value and the factors that influence tourist WTP, respectively. Besides determining the consumer surplus, linear regression is used between the number of tourists and the magnitude of the tourist's WTP. This research showed that, on average, visitors of Kebun Buah Mangunanwilling to pay IDR 27,333.32 per person per visit. The visitor's income, benefits, importance, and day of visit (age and participation) can increase (decrease) the value of WTP. The research also finds that the tourist's consumer surplus is IDR 12,741.68 per person per visit.