Decision-making behavior of traditional retail in distribution system: A conceptual framework

The current distribution system is highlighting supply chain resilience concerns in the business competition. Related to it, the Indonesian government prioritized in retail data collection and management of retail distribution systems (traditional and modern) to deal with the business competition. In terms of supply network resilience, the aspects of decision-making behavior will have a significant influence. This study aims to build an initial decision-making framework in traditional retails. This research developed a framework using primary data collection from surveys and interviews and secondary data through literature studies and theories directly related to traditional retails behavior. The framework will represent traditional retails decision-making behavior in pricing strategies, action behavior, retail performance, and distribution selection. © IEOM Society International.