When pandemic knocks, adapt fast: Strategy and resilient of MSMEs facing crisis in Indonesia

Most research on micro, small, and medium enterprises (MSMEs) concentrates on reduce unemployment and boost economic growth, in particular as a result of the global financial crisis. This research examines how MSMEs adapt to the pandemic and increase resilience. In particular, in times of crisis, MSME should develop strategies and enhance resources. Methods of content analysis using qualitative analytical techniques were employed in the study. News articles from the period of April to June 2020 taken from various online media were used. The present study shows that MSMEs can survive by creating innovation to be resilient in times of crisis. MSMEs' pandemic resistance can be seen in a situation that prevents both demand and the delivery of products, reduces the company's asset value, reduces revenues, and reduces the number of employees. Despite problems, challenges, and many aspects that need adaptation, most MSMEs are unwilling to close down during the pandemic. They have pursued numerous methods to maintain sales including implementing changes to their products, production techniques, altering the raw material composition, decreasing employee compensation, and selling their products online. © 2021 Inderscience Enterprises Ltd.. All rights reserved.