Innovation of coffee shop during pandemic COVID-19: Bottled coffee drinks in demand

Ismoyowati, Dyah and Wuryandani, Shafira and Shinta, Annisa Nala and Amalia, Aninda Rizki (2021) Innovation of coffee shop during pandemic COVID-19: Bottled coffee drinks in demand. E3S Web of Conferences, 316. ISSN 25550403

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Abstract

Pandemic covid-19 has been influencing the health sector and the business sector worldwide, including coffee shops in Indonesia. Before the pandemic, the coffee shop was one of the most growing businesses in Indonesia that, based on the study, has decreased their revenue up to 50-90. Nowadays, they are struggling to pass the situation and need to be more innovative and agile. Bottled coffee is a new development, which is coffee shop innovation through this though condition. This article discusses how bottled coffee supports the coffee shop business during the pandemic in Yogyakarta. Ten coffee shop managements are involved in the depth interview in this research. The coffee shop is primarily located in Sleman, Yogyakarta, the most growing coffee shop in Yogyakarta. The result showed that coffee shops are produced bottled coffee right after the pandemic to maintain their business. The coffee shops also give more attention to hygiene and food safety aspects, including cleanliness of kitchen area, packaging, and the quality of coffee taste. They are also forced to use the online method as their media to get more sales.

Item Type: Article
Additional Information: Library Dosen
Subjects: S Agriculture > S Agriculture (General)
T Technology > TJ Mechanical engineering and machinery > Agricultural machinery. Farm machinery
Divisions: Faculty of Agricultural Technology > Agro-Industrial Technology
Depositing User: Sri JUNANDI
Date Deposited: 16 Oct 2024 02:54
Last Modified: 16 Oct 2024 02:54
URI: https://ir.lib.ugm.ac.id/id/eprint/5209

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